Sponsorship Application Form

Thank you for your interest in becoming a Fromm Petfest Programing Sponsorship Partner! Please fill out the following pages to secure your sponsorship. Once completed, an email will be sent with confirmation of payment and follow-up information. A Petfest team member will be in touch with next steps!

Thank you for your interest in becoming a Fromm Petfest Marketplace Exhibitor! Please fill out the following pages to secure your space at the Fromm Petfest Marketplace. Once completed, an email will be sent with confirmation of payment and follow-up information. A Petfest team member will be in touch with next steps!

Thank you for your interest in becoming a Fromm Petfest MVP! Please fill out the following pages to secure your space at the Fromm Petfest Marketplace. Once completed, an email will be sent with confirmation of payment and follow-up information. A Petfest team member will be in touch with next steps!

Thank you for your interest in becoming a Fromm Petfest Adoption Avenue Exhibitor! Please fill out the following pages to secure your space in the Fromm Petfest Adoption Avenue. Once completed, an email will be sent with confirmation of payment and follow-up information. A Petfest team member will be in touch with next steps!

Thank you for your interest in becoming a Fromm Petfest Vendor Village Exhibitor! Please fill out the following pages to secure your space within the new Vendor Village. Once completed, an email will be sent with confirmation of payment and follow-up information. A Petfest team member will be in touch with next steps!

Due to space limitations, Adoption Avenue Exhibitors are limited to ONE 10'x10' exhibitor space. If you would like to be added to our waitlist for a second exhibitor booth (space permitting) please email [email protected] upon completion of your application.

Exhibitor Receives

  • One 10’x10’ tent, one eight-foot table and two chairs.
    *Due to festival grounds regulations- all exhibitors must use the 10x10 tents provided by Fromm Petfest and are not permitted to bring their own pop-up tents.
  • One 8’x2’ Banner to be hung as a booth identifier. (Exhibitor must provide a single-color logo by August 1, 2024)
  • Any additional equipment, decor or utilities must be arranged at exhibitor’s cost.
  • Booth reservation will be confirmed with receipt of payment.
  • Booth assignments will be confirmed in September 2024 with load-in instructions and grounds map.

Exhibitor Requirements & Deadlines

  • Full payment by August 1, 2024
  • Returned Agreement by August 1, 2024
  • Certificate of Liability Insurance by September 1, 2024

* Booth rate is a discounted price for registered 501c3 non-profits provided by Fromm Family Foods. As space is limited, each non-profit is eligible for one exhibitor space at the discounted rate within Adoption Avenue at this time. Additional space may be available upon request for the co-op rate of $100. Please email [email protected] if you would like to be added to the waitlist.

Adoption Avenue Exhibitor Receives

  • One 10’x10’ vendor stall within Adoption Avenue on the
    festival grounds.
  • One eight-foot table and two chairs.
  • Any additional equipment, decor or utilities must be arranged at exhibitor’s cost.
  • Booth reservation will be confirmed with receipt of payment.
  • Booth assignments will be confirmed in September 2024 with load-in instructions and grounds map.

Vendor Requirements & Deadlines

  • Full payment by August 1, 2024
  • Returned Agreement by August 1, 2024
  • Certificate of Liability Insurance by September 1, 2024

One of the most high-traffic areas on the grounds, Adoption Avenue hosts dozens of nonprofits and rescues, raising awareness for their causes and showcasing pets looking for their forever homes.

Sponsorship & Branding Benefits

Activations and Branding Opportunities

  • Attraction Naming Rights Ex: {Your Business Name Here} Adoption Avenue.
    • Displayed everywhere attraction is listed (online, social, printed materials, etc.)
  • Exclusive access for on-site marketing and promotions within your attraction footprint
  • Ability to hang branded signage (provided by sponsor) throughout Adoption Avenue (can accommodate up to eight 8’ banners)
  • 10’ x 20’ exhibitor tent including two 8-foot tables and four chairs as well as coroplast signage identifying company (mentioned below)
  • Preferential location of exhibitor tent within the sponsored attraction or within one of two Marketplaces

Signage

  • Sponsor logo inclusion on all attraction signage
  • Two 8’ x 2’ Coroplast banners identifying exhibitor tent
  • Logo inclusion on all “thank you” sponsor signage throughout the festival grounds

Print

  • Company logo placement on the back of the official Fromm Petfest staff shirt worn by all staff *pending print deadlines (one-color black imprint)
  • Logo inclusion on all promotional posters and handbills and on the printed (and digital) festival guide. *pending print deadlines.

Digital

  • Prominent logo placement, company synopsis, and link to company website on petfestmke.com
  • Prominent logo placement on digital festival guide.

Sponsor Requirements and Deadlines

  • Returned agreement by July 1, 2024
  • Full payment by July 1, 2024
  • High-resolution, single color logo sent to [email protected] by July 1, 2024
  • Certificate of Liability Insurance by September 1, 2024
  • WI Temporary Seller’s Permit (if selling merchandise) by September 1, 2024

A fast-moving attraction and fun for all! The experts at the agility course help all skill levels master the Agility Course. This fully-fenced course offers sponsor branding opportunities and the ability to interact with dozens of guests waiting in line or observing the fun all day long. The course is newly located on the main walk-way for increased visibility.

Sponsorship & Branding Benefits

Activations and Branding Opportunities

  • Attraction Naming Rights Ex: {Your Business Name Here} Agility Course.
    • Displayed everywhere attraction is listed (online, social, printed materials, etc.)
  • Exclusive access for on-site marketing and promotions within your attraction footprint
  • Ability to hang branded signage (provided by sponsor) on fencing surrounding attraction (more than 500 linear feet)
  • 10’ x 20’ exhibitor tent including two 8-foot tables and four chairs as well as coroplast signage identifying company (mentioned below)
  • Preferential location of exhibitor tent within the sponsored attraction or within one of two Marketplaces

Signage

  • Sponsor logo inclusion on all attraction signage
  • Two 8’ x 2’ Coroplast banners identifying exhibitor tent
  • Logo inclusion on all “thank you” sponsor signage throughout the festival grounds

Print

  • Company logo placement on the back of the official Fromm Petfest staff shirt worn by all staff *pending print deadlines (one-color black imprint)
  • Logo inclusion on all promotional posters and handbills and on the printed (and digital) festival guide. *pending print deadlines

Digital

  • Prominent logo placement, company synopsis, and link to company website on petfestmke.com
  • Prominent logo placement on digital festival guide

Petfest Pals Program Community Give-Back

  • Each Attraction Sponsor has the opportunity to nominate a pet related nonprofit organization local to the greater Milwaukee area to receive all the ticket proceeds redeemed at the sponsored attraction.

Sponsor Requirements and Deadlines

  • Returned agreement by July 1, 2024
  • Full payment by July 1, 2024
  • High-resolution, single color logo sent to [email protected] by July 1, 2024
  • Certificate of Liability Insurance by September 1, 2024
  • WI Temporary Seller’s Permit (if selling merchandise) by September 1, 2024

The Bier Garden is the perfect place for owners to have a cold brew and enjoy the views of Milwaukee’s lakeside while Fido takes a break with a delicious Pup Cup.

Sponsorship & Branding Benefits

Activations and Branding Opportunities

  • Attraction Naming Rights Ex: {Your Business Name Here} Bier Garden.
    • Displayed everywhere attraction is listed (online, social, printed materials, etc.)
  • Exclusive access for on-site marketing and promotions within your attraction footprint
  • Ability to hang branded signage (provided by sponsor) on fencing surrounding attraction (more than 100 linear feet)
  • 10’ x 20’ exhibitor tent including two 8-foot tables and four chairs as well as coroplast signage identifying company (mentioned below)
  • Preferential location of exhibitor tent within the sponsored attraction or within one of two Marketplaces

Signage

  • Sponsor logo inclusion on all attraction signage
  • Two 8’ x 2’ Coroplast banners identifying exhibitor tent
  • Logo inclusion on all “thank you” sponsor signage throughout the festival grounds

Print

  • Company logo placement on the back of the official Fromm Petfest staff shirt worn by all staff *pending print deadlines (one-color black imprint)
  • Logo inclusion on all promotional posters and handbills and on the printed (and digital) festival guide. *pending print deadlines

Digital

  • Prominent logo placement, company synopsis, and link to company website on petfestmke.com
  • Prominent logo placement on digital festival guide

Petfest Pals Program Community Give-Back

  • Each Attraction Sponsor has the opportunity to nominate a pet related nonprofit organization local to the greater Milwaukee area to receive all the ticket proceeds redeemed at the sponsored attraction.

Sponsor Requirements and Deadlines

  • Returned agreement by July 1, 2024
  • Full payment by July 1, 2024
  • High-resolution, single color logo sent to [email protected] by July 1, 2024
  • Certificate of Liability Insurance by September 1, 2024
  • WI Temporary Seller’s Permit (if selling merchandise) by September 1, 2024

Dock Diving draws steady crowds and full spectator stands for the duration of Petfest. Open to all skill levels, “Let’s Try Dock Diving” is available all day and offers dogs the opportunity to get on the dock and test their abilities. This crowd is energetic, engaged and excited!

Sponsorship & Branding Benefits

Activations and Branding Opportunities

  • Attraction Naming Rights Ex: {Your Business Name Here} Dock Diving. Displayed everywhere attraction is listed (online, social, printed materials, etc.)
  • Exclusive access for on-site marketing and promotions within your attraction footprint
  • Ability to hang branded signage (provided by sponsor) on the exterior of the Dock Diving pool (can accommodate up to seven 8' banners)
  • 10’ x 20’ exhibitor tent including two 8-foot tables and four chairs as well as coroplast signage identifying company (mentioned below)
  • Preferential location of exhibitor tent within the sponsored attraction or within one of two Marketplaces

Signage

  • Sponsor logo inclusion on all attraction signage
  • Two 8’ x 2’ Coroplast banners identifying exhibitor tent
  • Logo inclusion on all “thank you” sponsor signage throughout the festival grounds

Print

  • Company logo placement on the back of the official Fromm Petfest staff shirt worn by all staff *pending print deadlines (one-color black imprint)
  • Logo inclusion on all promotional posters and handbills and on the printed (and digital) festival guide. *pending print deadlines

Digital

  • Prominent logo placement, company synopsis, and link to company website on petfestmke.com
  • Prominent logo placement on digital festival guide

Petfest Pals Program Community Give-Back

  • Each Attraction Sponsor has the opportunity to nominate a pet related nonprofit organization local to the greater Milwaukee area to receive all the ticket proceeds redeemed at the sponsored attraction.

Sponsor Requirements and Deadlines

  • Returned agreement by July 1, 2024
  • Full payment by July 1, 2024
  • High-resolution, single color logo sent to [email protected] by July 1, 2024
  • Certificate of Liability Insurance by September 1, 2024
  • WI Temporary Seller’s Permit (if selling merchandise) by September 1, 2024

The Dog Park offers a place for pets and owners to kick back and socialize while watching off-leash dogs frolic and play in an enclosed dog park.

Sponsorship & Branding Benefits

Activations and Branding Opportunities

  • Attraction Naming Rights Ex: {Your Business Name Here} Dog Park.
    • Displayed everywhere attraction is listed (online, social, printed materials, etc.)
  • Exclusive access for on-site marketing and promotions within your attraction footprint
  • Ability to hang branded signage (provided by sponsor) on fencing surrounding attraction (more than 300 linear feet)
  • 10’ x 20’ exhibitor tent including two 8-foot tables and four chairs as well as coroplast signage identifying company (mentioned below)
  • Preferential location of exhibitor tent within the sponsored attraction or within one of two Marketplaces

Signage

  • Sponsor logo inclusion on all attraction signage
  • Two 8’ x 2’ Coroplast banners identifying exhibitor tent
  • Logo inclusion on all “thank you” sponsor signage throughout the festival grounds

Print

  • Company logo placement on the back of the official Fromm Petfest staff shirt worn by all staff *pending print deadlines (one-color black imprint)
  • Logo inclusion on all promotional posters and handbills and on the printed (and digital) festival guide. *pending print deadlines

Digital

  • Prominent logo placement, company synopsis, and link to company website on petfestmke.com
  • Prominent logo placement on digital festival guide

Petfest Pals Program Community Give-Back

  • Each Attraction Sponsor has the opportunity to nominate a pet related nonprofit organization local to the greater Milwaukee area to receive all the ticket proceeds redeemed at the sponsored attraction.

Sponsor Requirements and Deadlines

  • Returned agreement by July 1, 2024
  • Full payment by July 1, 2024
  • High-resolution, single color logo sent to [email protected] by July 1, 2024
  • Certificate of Liability Insurance by September 1, 2024
  • WI Temporary Seller’s Permit (if selling merchandise) by September 1, 2024

For your four-legged speedsters, dogs of all sizes have a chance to race down a full-fenced runway tracked by professional competition-grade laser technology to see who’s the fastest fido at the fest. Prizes provided by Fromm are awarded to the day’s speediest participants in three separate categories.

Sponsorship & Branding Benefits

Activations and Branding Opportunities

  • Attraction Naming Rights Ex: {Your Business Name Here} Doggie Dash.
    • Displayed everywhere attraction is listed (online, social, printed materials, etc.)
  • Exclusive access for on-site marketing and promotions within your attraction footprint
  • Ability to hang branded signage (provided by sponsor) on fencing surrounding attraction (more than 200 linear feet)
  • 10’ x 20’ exhibitor tent including two 8-foot tables and four chairs as well as coroplast signage identifying company (mentioned below)
  • Preferential location of exhibitor tent within the sponsored attraction or within one of two Marketplaces

Signage

  • Sponsor logo inclusion on all attraction signage
  • Two 8’ x 2’ Coroplast banners identifying exhibitor tent
  • Logo inclusion on all “thank you” sponsor signage throughout the festival grounds

Print

  • Company logo placement on the back of the official Fromm Petfest staff shirt worn by all staff *pending print deadlines (one-color black imprint)
  • Logo inclusion on all promotional posters and handbills and on the printed (and digital) festival guide. *pending print deadlines

Digital

  • Prominent logo placement, company synopsis, and link to company website on petfestmke.com
  • Prominent logo placement on digital festival guide

Petfest Pals Program Community Give-Back

  • Each Attraction Sponsor has the opportunity to nominate a pet related nonprofit organization local to the greater Milwaukee area to receive all the ticket proceeds redeemed at the sponsored attraction.

Sponsor Requirements and Deadlines

  • Returned agreement by July 1, 2024
  • Full payment by July 1, 2024
  • High-resolution, single color logo sent to [email protected] by July 1, 2024
  • Certificate of Liability Insurance by September 1, 2024
  • WI Temporary Seller’s Permit (if selling merchandise) by September 1, 2024

Engage the entire family, two-legged and four, in our Kids Zone. This area is home to the Community Playground and features a new family favorite - Ernie’s Birthday Bash! With face painting, balloon artists, and more, everyone is sure to have a blast!

Sponsorship & Branding Benefits

Activations and Branding Opportunities

  • Attraction Naming Rights Ex: {Your Business Name Here} Kids Zone
    • Displayed everywhere attraction is listed (online, social, printed materials, etc.)
  • Exclusive access for on-site marketing and promotions within your attraction footprint
  • Ability to hang branded signage (provided by sponsor) throughout the Kids Zone area
  • 10’ x 20’ exhibitor tent including two 8-foot tables and four chairs as well as coroplast signage identifying company (mentioned below)
  • Preferential location of exhibitor tent within the sponsored attraction or within one of two Marketplaces

Signage

  • Sponsor logo inclusion on all attraction signage
  • Two 8’ x 2’ Coroplast banners identifying exhibitor tent
  • Logo inclusion on all “thank you” sponsor signage throughout the festival grounds

Print

  • Company logo placement on the back of the official Fromm Petfest staff shirt worn by all staff *pending print deadlines (one-color black imprint)
  • Logo inclusion on all promotional posters and handbills and on the printed (and digital) festival guide. *pending print deadlines

Digital

  • Prominent logo placement, company synopsis, and link to company website on petfestmke.com
  • Prominent logo placement on digital festival guide

Sponsor Requirements and Deadlines

  • Returned agreement by July 1, 2024
  • Full payment by July 1, 2024
  • High-resolution, single color logo sent to [email protected] by July 1, 2024
  • Certificate of Liability Insurance by September 1, 2024
  • WI Temporary Seller’s Permit (if selling merchandise) by September 1, 2024

Kitty City focuses specifically on cat lovers and their feline friends. This dedicated, climate controlled area hosts a variety of cat product vendors, non-profits, adoptable cats, and more. This will be a #caturday that pet parents won’t forget.

Sponsorship & Branding Benefits

Activations and Branding Opportunities

  • Attraction Naming Rights Ex: {Your Business Name Here} Kitty City
    • Displayed everywhere attraction is listed (online, social, printed materials, etc.)
  • Exclusive access for on-site marketing and promotions within your attraction footprint
  • Ability to hang branded signage (provided by sponsor) within Kitty City
  • 10’ x 20’ exhibitor tent including two 8-foot tables and four chairs as well as coroplast signage identifying company (mentioned below)
  • Preferential location of exhibitor tent within the sponsored attraction or within one of two Marketplaces

Signage

  • Sponsor logo inclusion on all attraction signage
  • Two 8’ x 2’ Coroplast banners identifying exhibitor tent
  • Logo inclusion on all “thank you” sponsor signage throughout the festival grounds

Print

  • Company logo placement on the back of the official Fromm Petfest staff shirt worn by all staff *pending print deadlines (one-color black imprint)
  • Logo inclusion on all promotional posters and handbills and on the printed (and digital) festival guide. *pending print deadlines

Digital

  • Prominent logo placement, company synopsis, and link to company website on petfestmke.com
  • Prominent logo placement on digital festival guide

Sponsor Requirements and Deadlines

  • Returned agreement by July 1, 2024
  • Full payment by July 1, 2024
  • High-resolution, single color logo sent to [email protected] by July 1, 2024
  • Certificate of Liability Insurance by September 1, 2024
  • WI Temporary Seller’s Permit (if selling merchandise) by September 1, 2024

The Lap Dog Lounge is the perfect place to take a break from the energy and excitement of Petfest and enjoy the lakefront views on outdoor furniture complete with dog beds. The Lap Dog Lounge will serve as a quiet social area for tired pups, wall flower dogs, or pet parents looking to grab a bite, drink a brew and enjoy some restful moments before getting back to all that Petfest has to offer.

Sponsorship & Branding Benefits

Activations and Branding Opportunities

  • Attraction Naming Rights Ex: {Your Business Name Here} Lap Dog Lounge.
    • Displayed everywhere attraction is listed (online, social, printed materials, etc.)
  • Exclusive access for on-site marketing and promotions within your attraction footprint
  • Ability to hang branded signage (provided by sponsor) within the Lap Dog Lounge area
  • 10’ x 20’ exhibitor tent including two 8-foot tables and four chairs as well as coroplast signage identifying company (mentioned below)
  • Preferential location of exhibitor tent within the sponsored attraction or within one of two Marketplaces

Signage

  • Sponsor logo inclusion on all attraction signage
  • Two 8’ x 2’ Coroplast banners identifying exhibitor tent
  • Logo inclusion on all “thank you” sponsor signage throughout the festival grounds

Print

  • Company logo placement on the back of the official Fromm Petfest staff shirt worn by all staff *pending print deadlines (one-color black imprint)
  • Logo inclusion on all promotional posters and handbills and on the printed (and digital) festival guide. *pending print deadlines

Digital

  • Prominent logo placement, company synopsis, and link to company website on petfestmke.com
  • Prominent logo placement on digital festival guide

Sponsor Requirements and Deadlines

  • Returned agreement by July 1, 2024
  • Full payment by July 1, 2024
  • High-resolution, single color logo sent to [email protected] by July 1, 2024
  • Certificate of Liability Insurance by September 1, 2024
  • WI Temporary Seller’s Permit (if selling merchandise) by September 1, 2024

The Lure Course is a fan-favorite and a dog's dream. The 200’ x 75’ fenced-in course gives ample space for Fido to chase a lure and hunt their prey. The Lure Course offers sponsor branding opportunities and the ability to interact with dozens of guests waiting in line or observing the fun all day.

Sponsorship & Branding Benefits

Activations and Branding Opportunities

  • Attraction Naming Rights Ex: {Your Business Name Here} Lure Course.
    • Displayed everywhere attraction is listed (online, social, printed materials, etc.)
  • Exclusive access for on-site marketing and promotions within your attraction footprint
  • Ability to hang branded signage (provided by sponsor) on fencing surrounding attraction (more than 200 linear feet)
  • 10’ x 20’ exhibitor tent including two 8-foot tables and four chairs as well as coroplast signage identifying company (mentioned below)
  • Preferential location of exhibitor tent within the sponsored attraction or within one of two Marketplaces

Signage

  • Sponsor logo inclusion on all attraction signage
  • Two 8’ x 2’ Coroplast banners identifying exhibitor tent
  • Logo inclusion on all “thank you” sponsor signage throughout the festival grounds

Print

  • Company logo placement on the back of the official Fromm Petfest staff shirt worn by all staff *pending print deadlines (one-color black imprint)
  • Logo inclusion on all promotional posters and handbills and on the printed (and digital) festival guide. *pending print deadlines

Digital

  • Prominent logo placement, company synopsis, and link to company website on petfestmke.com
  • Prominent logo placement on digital festival guide

Petfest Pals Program Community Give-Back

  • Each Attraction Sponsor has the opportunity to nominate a pet related nonprofit organization local to the greater Milwaukee area to receive all the ticket proceeds redeemed at the sponsored attraction.

Sponsor Requirements and Deadlines

  • Returned agreement by July 1, 2024
  • Full payment by July 1, 2024
  • High-resolution, single color logo sent to [email protected] by July 1, 2024
  • Certificate of Liability Insurance by September 1, 2024
  • WI Temporary Seller’s Permit (if selling merchandise) by September 1, 2024

So popular, we had to make two! The Lure Course is a fan-favorite and a dog's dream. This 200’ x 75’ fenced-in course gives ample space for Fido to chase a lure and hunt their prey. The Lure Course offers sponsor branding opportunities and the ability to interact with dozens of guests waiting in line or observing the fun all day.

Sponsorship & Branding Benefits

Activations and Branding Opportunities

  • Attraction Naming Rights Ex: {Your Business Name Here} Lure Course
    • Displayed everywhere attraction is listed (online, social, printed materials, etc.)
  • Exclusive access for on-site marketing and promotions within your attraction footprint
  • Ability to hang branded signage (provided by sponsor) on fencing surrounding attraction (more than 200 linear feet)
  • 10’ x 20’ exhibitor tent including two 8-foot tables and four chairs as well as coroplast signage identifying company (mentioned below)
  • Preferential location of exhibitor tent within the sponsored attraction or within one of two Marketplaces

Signage

  • Sponsor logo inclusion on all attraction signage
  • Two 8’ x 2’ Coroplast banners identifying exhibitor tent
  • Logo inclusion on all “thank you” sponsor signage throughout the festival grounds

Print

  • Company logo placement on the back of the official Fromm Petfest staff shirt worn by all staff *pending print deadlines (one-color black imprint)
  • Logo inclusion on all promotional posters and handbills and on the printed (and digital) festival guide. *pending print deadlines

Digital

  • Prominent logo placement, company synopsis, and link to company website on petfestmke.com
  • Prominent logo placement on digital festival guide

Petfest Pals Program Community Give-Back

  • Each Attraction Sponsor has the opportunity to nominate a pet related nonprofit organization local to the greater Milwaukee area to receive all the ticket proceeds redeemed at the sponsored attraction.

Sponsor Requirements and Deadlines

  • Returned agreement by July 1, 2024
  • Full payment by July 1, 2024
  • High-resolution, single color logo sent to [email protected] by July 1, 2024
  • Certificate of Liability Insurance by September 1, 2024
  • WI Temporary Seller’s Permit (if selling merchandise) by September 1, 2024

The Petfest Main Stage focuses on entertainment-driven attractions to excite and engage the crowd. From celebrity animal performers to a mascot birthday party to the ever-popular costume contest, The Petfest Main Stage provides excellent exposure and a lively meeting place for festival goers of all ages.

Sponsorship & Branding Benefits

Activations and Branding Opportunities

  • Attraction Naming Rights Ex: {Your Business Name Here} Petfest Main Stage.
    • Displayed everywhere attraction is listed (online, social, printed materials, etc.)
  • Exclusive access for on-site marketing and promotions within your attraction footprint
  • Ability to hang branded signage (provided by sponsor) on the front of the Main Stage
  • 10’ x 20’ exhibitor tent including two 8-foot tables and four chairs as well as coroplast signage identifying company (mentioned below)
  • Preferential location of exhibitor tent within the sponsored attraction or within one of two Marketplaces

Signage

  • Sponsor logo inclusion on all attraction signage
  • Two 8’ x 2’ Coroplast banners identifying exhibitor tent
  • Logo inclusion on all “thank you” sponsor signage throughout the festival grounds

Print

  • Company logo placement on the back of the official Fromm Petfest staff shirt worn by all staff *pending print deadlines (one-color black imprint)
  • Logo inclusion on all promotional posters and handbills and on the printed (and digital) festival guide. *pending print deadlines

Digital

  • Prominent logo placement, company synopsis, and link to company website on petfestmke.com
  • Prominent logo placement on digital festival guide

Sponsor Requirements and Deadlines

  • Returned agreement by July 1, 2024
  • Full payment by July 1, 2024
  • High-resolution, single color logo sent to [email protected] by July 1, 2024
  • Certificate of Liability Insurance by September 1, 2024
  • WI Temporary Seller’s Permit (if selling merchandise) by September 1, 2024

Petfest has two Marketplace locations and three Ticket Booth locations that are highly visible to fest-goers. Our Marketplaces give pet parents and pet lovers a place to shop for the latest family and pet-focused products from a variety of retailers and businesses. The Ticket Booths experience high-traffic all day as fest-goers purchase tickets for pet-centric sttractions like the Lure Course and Doggie Dash.

Sponsorship & Branding Benefits

Activations and Branding Opportunities

  • Attraction Naming Rights Ex: {Your Business Name Here} Marketplace, {Your Business Name Here} Ticket Booth
    • Displayed everywhere attraction is listed (online, social, printed materials, etc.)
  • Exclusive access for on-site marketing and promotions within your attraction footprint
  • Exclusive branding for your business at every ticket booth (two free-standing booths and one ticket tent)
  • 10’ x 20’ exhibitor tent including two 8-foot tables and four chairs as well as coroplast signage identifying company (mentioned below)
  • Preferential location of exhibitor tent within the sponsored attraction or within one of two Marketplaces

Signage

  • Sponsor logo inclusion on all attraction signage
  • Two 8’ x 2’ Coroplast banners identifying exhibitor tent
  • Logo inclusion on all “thank you” sponsor signage throughout the festival grounds

Print

  • Company logo placement on the back of the official Fromm Petfest staff shirt worn by all staff *pending print deadlines (one-color black imprint)
  • Logo inclusion on all promotional posters and handbills and on the printed (and digital) festival guide. *pending print deadlines

Digital

  • Prominent logo placement, company synopsis, and link to company website on petfestmke.com
  • Prominent logo placement on digital festival guide

Sponsor Requirements and Deadlines

  • Returned agreement by July 1, 2024
  • Full payment by July 1, 2024
  • High-resolution, single color logo sent to [email protected] by July 1, 2024
  • Certificate of Liability Insurance by September 1, 2024
  • WI Temporary Seller’s Permit (if selling merchandise) by September 1, 2024

The Music Stage focuses on local musicians who can play a light or acoustic music set to entertain and perform for humans and pets-alike. The stage area provides excellent exposure and i lively meeting place for festival goers of all ages.

Sponsorship & Branding Benefits

Activations and Branding Opportunities

  • Attraction Naming Rights Ex: {Your Business Name Here} Music Stage
    • Displayed everywhere attraction is listed (online, social, printed materials, etc.)
  • Exclusive access for on-site marketing and promotions within your attraction footprint
  • Ability to hang branded signage (provided by sponsor) across the base of the stage (can accommodate up to three 8' banners)
  • 10’ x 20’ exhibitor tent including two 8-foot tables and four chairs as well as coroplast signage identifying company (mentioned below)
  • Preferential location of exhibitor tent within the sponsored attraction or within one of two Marketplaces

Signage

  • Sponsor logo inclusion on all attraction signage
  • Two 8’ x 2’ Coroplast banners identifying exhibitor tent
  • Logo inclusion on all “thank you” sponsor signage throughout the festival grounds

Print

  • Company logo placement on the back of the official Fromm Petfest staff shirt worn by all staff *pending print deadlines (one-color black imprint)
  • Logo inclusion on all promotional posters and handbills and on the printed (and digital) festival guide. *pending print deadlines

Digital

  • Prominent logo placement, company synopsis, and link to company website on petfestmke.com
  • Prominent logo placement on digital festival guide

Sponsor Requirements and Deadlines

  • Returned agreement by July 1, 2024
  • Full payment by July 1, 2024
  • High-resolution, single color logo sent to [email protected] by July 1, 2024
  • Certificate of Liability Insurance by September 1, 2024
  • WI Temporary Seller’s Permit (if selling merchandise) by September 1, 2024

The Pet First Aid Sponsor will be the exclusive on-site veterinary care partner of Petfest and will provide emergency medical care to pets at one station located near the South Gate Entrance throughout the day at Petfest.

Sponsorship & Branding Benefits

Activations and Branding Opportunities

  • Exclusive access for on-site marketing and promotions within your attraction footprint
  • 10’ x 20’ exhibitor tent including two 8-foot tables and four chairs as well as coroplast signage identifying company (mentioned below)
  • Preferential location of exhibitor tent within the sponsored attraction or within one of two Marketplaces

Signage

  • Sponsor logo inclusion on all attraction signage
  • Two 8’ x 2’ Coroplast banners identifying exhibitor tent
  • Logo inclusion on all “thank you” sponsor signage throughout the festival grounds

Print

  • Company logo placement on the back of the official Fromm Petfest staff shirt worn by all staff *pending print deadlines (one-color black imprint)
  • Logo inclusion on all promotional posters and handbills and on the printed (and digital) festival guide. *pending print deadlines

Digital

  • Prominent logo placement, company synopsis, and link to company website on petfestmke.com
  • Prominent logo placement on digital festival guide

Sponsor Requirements and Deadlines

  • Returned agreement by July 1, 2024
  • Full payment by July 1, 2024
  • High-resolution, single color logo sent to [email protected] by July 1, 2024
  • Certificate of Liability Insurance by September 1, 2024
  • WI Temporary Seller’s Permit (if selling merchandise) by September 1, 2024

The Photo Booth is the perfect way for guests to commemorate their day celebrating their four-legged friends. This attraction has a steady line of fest-goers all day and is located in the main walkway of the event for great visibility.

Sponsorship & Branding Benefits

Activations and Branding Opportunities

  • Attraction Naming Rights Ex: {Your Business Name Here} Photo Booth
    • Displayed everywhere attraction is listed (online, social, printed materials, etc.)
  • Exclusive access for on-site marketing and promotions within your attraction footprint
  • 10’ x 20’ exhibitor tent including two 8-foot tables and four chairs as well as coroplast signage identifying company (mentioned below)
  • Preferential location of exhibitor tent within the sponsored attraction or within one of two Marketplaces

Signage

  • Sponsor logo inclusion on all attraction signage
  • Two 8’ x 2’ Coroplast banners identifying exhibitor tent
  • Logo inclusion on all “thank you” sponsor signage throughout the festival grounds

Print

  • Company logo placement on the back of the official Fromm Petfest staff shirt worn by all staff *pending print deadlines (one-color black imprint)
  • Logo inclusion on all promotional posters and handbills and on the printed (and digital) festival guide. *pending print deadlines

Digital

  • Prominent logo placement, company synopsis, and link to company website on petfestmke.com
  • Prominent logo placement on digital festival guide

Petfest Pals Program Community Give-Back

  • Each Attraction Sponsor has the opportunity to nominate a pet related nonprofit organization local to the greater Milwaukee area to receive all the ticket proceeds redeemed at the sponsored attraction.

Sponsor Requirements and Deadlines

  • Returned agreement by July 1, 2024
  • Full payment by July 1, 2024
  • High-resolution, single color logo sent to [email protected] by July 1, 2024
  • Certificate of Liability Insurance by September 1, 2024
  • WI Temporary Seller’s Permit (if selling merchandise) by September 1, 2024

Petfest has mobile waste stations throughout the entire festival grounds. Have your signage displayed on all poop bag dispensers throughout the festival.

Sponsorship & Branding Benefits

Activations and Branding Opportunities

  • Exclusive access for on-site marketing and promotions within your attraction footprint
  • Ability to brand all waste stations with artwork sized 10" x 6" provided by sponsor *Petfest will take care or printing
  • 10’ x 20’ exhibitor tent including two 8-foot tables and four chairs as well as coroplast signage identifying company (mentioned below)
  • Preferential location of exhibitor tent within the sponsored attraction or within one of two Marketplaces

Signage

  • Sponsor logo inclusion on all attraction signage
  • Two 8’ x 2’ Coroplast banners identifying exhibitor tent
  • Logo inclusion on all “thank you” sponsor signage throughout the festival grounds

Print

  • Company logo placement on the back of the official Fromm Petfest staff shirt worn by all staff *pending print deadlines (one-color black imprint)
  • Logo inclusion on all promotional posters and handbills and on the printed (and digital) festival guide. *pending print deadlines

Digital

  • Prominent logo placement, company synopsis, and link to company website on petfestmke.com
  • Prominent logo placement on digital festival guide

Sponsor Requirements and Deadlines

  • Returned agreement by July 1, 2024
  • Full payment by July 1, 2024
  • High-resolution, single color logo sent to [email protected] by July 1, 2024
  • Certificate of Liability Insurance by September 1, 2024
  • WI Temporary Seller’s Permit (if selling merchandise) by September 1, 2024

Earn brand recognition while the animals stay hydrated! The water station sponsor has exclusive branding rights to the more than 40 water stations found through the festival grounds.

Sponsorship & Branding Benefits

Activations and Branding Opportunities

  • Exclusive access for on-site marketing and promotions within your attraction footprint
  • Ground-stake signage featuring sponsor logo at each water station
  • 10’ x 20’ exhibitor tent including two 8-foot tables and four chairs as well as coroplast signage identifying company (mentioned below)
  • Preferential location of exhibitor tent within the sponsored attraction or within one of two Marketplaces

Signage

  • Sponsor logo inclusion on all attraction signage
  • Two 8’ x 2’ Coroplast banners identifying exhibitor tent
  • Logo inclusion on all “thank you” sponsor signage throughout the festival grounds

Print

  • Company logo placement on the back of the official Fromm Petfest staff shirt worn by all staff *pending print deadlines (one-color black imprint)
  • Logo inclusion on all promotional posters and handbills and on the printed (and digital) festival guide. *pending print deadlines

Digital

  • Prominent logo placement, company synopsis, and link to company website on petfestmke.com
  • Prominent logo placement on digital festival guide

Sponsor Requirements and Deadlines

  • Returned agreement by July 1, 2024
  • Full payment by July 1, 2024
  • High-resolution, single color logo sent to [email protected] by July 1, 2024
  • Certificate of Liability Insurance by September 1, 2024
  • WI Temporary Seller’s Permit (if selling merchandise) by September 1, 2024

Sponsorship & Branding Benefits

Sponsor Requirements and Deadlines

  • Returned agreement by July 1, 2024
  • Full payment by July 1, 2024
  • High-resolution, single color logo sent to [email protected] by July 1, 2024
  • Certificate of Liability Insurance by September 1, 2024
  • WI Temporary Seller’s Permit (if selling merchandise) by September 1, 2024

Sponsorship & Branding Benefits

Sponsor Requirements and Deadlines

  • Returned agreement by July 1, 2024
  • Full payment by July 1, 2024
  • High-resolution, single color logo sent to [email protected] by July 1, 2024
  • Certificate of Liability Insurance by September 1, 2024
  • WI Temporary Seller’s Permit (if selling merchandise) by September 1, 2024

Sponsorship & Branding Benefits

Sponsor Requirements and Deadlines

  • Returned agreement by July 1, 2024
  • Full payment by July 1, 2024
  • High-resolution, single color logo sent to [email protected] by July 1, 2024
  • Certificate of Liability Insurance by September 1, 2024
  • WI Temporary Seller’s Permit (if selling merchandise) by September 1, 2024
Please Select Sponsorship Type

Sponsorship General Info

PETFEST DATE

Saturday, September 21, 2024

PETFEST HOURS

SETUP 6:30 a.m. - 9:00 a.m.
*A limited number of earlier setup times are available upon request
FESTIVAL HOURS 10:00 a.m. - 6:00 p.m.
TEAR DOWN 6:00 p.m. - 9:00 p.m.
*Exhibitors cannot tear down before 6:00 p.m. without prior permission. All exhibitors must have their booths dismantled and removed from the Summerfest grounds by 9:00 p.m.

LOCATION

HENRY MAIER FESTIVAL
PARK/SUMMERFEST GROUNDS
200 N Harbor Dr.
Milwaukee, WI 53202

PAYMENT

Payment in full must be received to guarantee your reservation.
Final day to receive payment due is August 1, 2024.

CONTACT

For additional information contact Lauren Grimm at [email protected] or call 920-350-FEST

CANCELLATION

An exhibitor will not be at liberty to cancel or withdraw their application once it has been confirmed by Fromm Petfest.

Please read and agree to the Fromm Petfest Exhibitor rules and regulations. Please contact [email protected] with any questions.

Please read and agree to the Fromm Petfest Exhibitor rules and regulations. Please contact [email protected] with any questions.

Please read and agree to the Fromm Petfest Exhibitor rules and regulations. Please contact [email protected] with any questions.

Please read and agree to the Fromm Petfest Exhibitor rules and regulations. Please contact [email protected] with any questions.

Please read and agree to the Fromm Petfest Exhibitor rules and regulations. Please contact [email protected] with any questions.

Sponsorship Rules & Regulations

  1. Exhibitor/Vendor agrees that the event organizer reserves the right to reject or restrict any exhibit.
  2. Exhibitor/Vendor agrees that no refunds will be made to an exhibitor who fails to occupy space.
  3. Exhibitor/Vendor agrees that the event organizer may change space assignments.
  4. Exhibitor/Vendor agrees not to make undue noise or odor, use hazardous lights, cause damage to the grounds or booth equipment, or act in any manner deemed inappropriate by the event organizers.
  5. Exhibitor/Vendor may purchase more than one booth.
  6. Exhibitor/Vendor agrees to be open and staffed during all show hours.
  7. Exhibitor/ Vendor shall submit to the event organizer any proposed gift or free distribution for written approval before distribution.
  8. Exhibitor/Vendor agrees not to sublet exhibit space.
  9. Signage MUST be professional in nature, displayed within your space and is subject to our approval prior to production.
  10. Exhibitor/Vendor agrees that all belongings shall be removed from the Marketplace by 9:00 p.m., September 21, 2024. Any items left will be removed by the event organizers and stored at the exhibitor’s expense.
  11. Selling is allowed. Products should be sold at a reasonable retail cost. Exhibitor/Vendor will obtain all licenses and permits that are, or may be, required by any public authority for occupancy of the Premises and sale of any of the Products. Event organizer will provide Exhibitor/Vendor with a copy of the Wisconsin Temporary Event Operator and Seller Information form to be completed and returned with the Exhibitor/Vendor Agreement.
  12. Exhibitor/Vendor agrees to conform to Milwaukee Fire Department, Milwaukee Health Department, and Milwaukee World Festival, Inc. (Summerfest) rules and regulations. Contact [email protected] for a complete set of rules.
  13. Use of the Fromm Petfest logo is strictly prohibited from use by Exhibitor/Vendor without the express written consent of Fromm Foods, LLC.
  14. Event organizers reserve the right to deny the display of or the sale of any items which in the event organizers sole judgment may be offensive or inappropriate. Examples of prohibited items are indicated below:
    1. Drug or other illegal paraphernalia or other related items
    2. Weapons (i.e. knives, swords, guns, etc.) or other related items
    3. Toys resembling weapons
    4. Pepper spray or other related items
    5. Fireworks, poppers or other related items
    6. Laser pointers or other related items
    7. Stickers, silly string, confetti or other related items that cause a litter problem
    8. Prepared food or beverages of any nature
  15. Exhibitor/Vendor agrees that no exhibitor shall have authority to incur cost or liability for or against the event organizers and all its related events. Exhibitor shall pay all costs pertaining to moving in and moving out. Exhibitor shall be liable for all damages which they may cause to the building or otherwise in connection with their exhibit.
  16. Exhibitor/Vendor agrees that in the case of war, fire, strike, government regulation, public enemy or other cause, the event or any part thereof may be prevented from being held. In that case, the event organizers, at their sole discretion, shall refund to the applicant, his/her proportionate share of unused funds.
  17. Exhibitor/Vendor is responsible for the securing and supervision of all Exhibitor/Vendor merchandise. Event security patrols the location, but is not provided for Exhibitor/Vendor’s Premises. Event organizers are not responsible for lost or stolen merchandise.
  18. Exhibitor/Vendor agrees to assume all responsibility for loss, theft, or destruction of goods or for personal injuries to himself, his employees, agents, representatives or visitors. He/she will hold harmless Fromm Family Foods LLC, Milwaukee World Festival, Inc., The City of Milwaukee, Board of Harbor Commissioners, and their respective directors, officials, agents and employees, of each of the above entities, with respect to their acts in the course of their employment, but only as related to the Event.
  19. The event organizers reserve the right to final Exhibitor/Vendor approval.
  20. Exhibitor/Vendor shall provide to event organizer, on or before September 1, 2024, a certificate of liability insurance (COI) from a company with an A.M. Best Rating of “A” or better, naming, as additional insured:
    1. Fromm Family Food, LLC
    2. Milwaukee World Festival, Inc.
    3. City of Milwaukee
    4. Board of Harbor Commissioners, and, Their respective directors, officials, agents and employees, of each of the above entities, with respect to their acts in the course of their employment, but only as related to the Event.
  21. The COI should reference the types of insurance and minimum liability limits, as follows:
    1. General Liability - Not less than $1,000,000.00, per occurrence, for damages for personal injury, advertising injury, products liability and property damage, with aggregate limits of at least $2,000,000.00.
    2. Workers Compensation – Minimum coverage of $100,000.00 for each accident and policy limit of $500,000.00. Also list any officers or employees that may be excluded.
  22. The policy and the COI naming additional insured shall contain a ten (10) day notice of cancellation clause. In the event that the policy is canceled, Vendor will procure replacement coverage with the same limits prior to expiration of the ten (10) day period.

 

The certificate holder name:

Fromm Family Foods, LLC
Attn: Lauren Grimm
13145 Green Bay Road
Mequon, WI, 53092
email: [email protected]
fax: 262-242-3571

Please agree to the rules and regulations to continue

Along with company and contact information, please share the types of products you plan to exhibit or sell at Petfest as well as any special requests or needs you may have.

Along with company and contact information, please share the types of products you plan to exhibit or sell at Petfest as well as any special requests or needs you may have.

Along with company and contact information, please share the types of products you plan to exhibit or sell at Petfest as well as any special requests or needs you may have.

Along with company and contact information, please disclose if you plan on selling merchandise to raise money for your non-profit AND if you plan on bringing adoptable dogs and cats to the festival grounds. A Petfest representative will be in touch to coordinate animal load-in and out times and any special needs you/your non-profit may have. At this time, due to space limitations, each 501c3 Non-Profit will be provided one 10’x10’ exhibitor space; however, please indicate below if you might have interest in purchasing another 10’x10’ space for the co-op rate of $100 and would like to be added to our wait list. We will work hard to accommodate requests like this.

Along with company and contact information, please share the types of products you plan to exhibit or sell at Petfest as well as any special requests or needs you may have.

We, the undersigned, submit our application for participation in the Fromm Petfest, subject to the Rules and Regulations governing the event and its production, as detailed in the above Rules & Regulations. We agree to adhere to all show Rules and Regulations, including complying with the provisions of liability and insurance.

ACCEPTANCE: This application becomes a binding contract when accepted by event organizer. Upon receipt, booth assignment will be confirmed. An exhibitor/vendor kit and any additional instructions will be forwarded to your attention. Please return the signed application and payment via mail, email or fax.

Name Required
Company Required
Address Line 1 Required
City Required
State Required
Zip Code Required
Telephone Required
Email Required
Please select if you need water/electricity.
Note: Booth Assignments will be confirmed and communicated with load-in instructions and event information before Sept. 1, 2024.

You have several payment options to secure your Petfest sponsorship. Please pay via credit card below or select “pay later with a check”.

You have several payment options to secure your place as a Marketplace vendor/exhibitor at Fromm Petfest. Please pay via credit card below or select “pay later with a check”.

You have several payment options to secure your place as a Marketplace MVP at Fromm Petfest. Please pay via credit card below or select “pay later with a check”.

You have several payment options to secure your place as an Adoption Avenue Exhibitor at Fromm Petfest. Please pay via credit card below or select “pay later with a check”.

You have several payment options to secure your place as a Vendor Village Exhibitor at Fromm Petfest. Please pay via credit card below or select “pay later with a check”.

$4000

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