Sponsorship Application Form

Thank you for your interest in becoming a Fromm Petfest Programing Sponsorship Partner! Please fill out the following pages to secure your sponsorship. Once completed, an email will be sent with confirmation of payment and follow-up information. A Petfest team member will be in touch with next steps!

Thank you for your interest in becoming a Fromm Petfest Marketplace Exhibitor! Please fill out the following pages to secure your space at the Fromm Petfest Marketplace. Once completed, an email will be sent with confirmation of payment and follow-up information. A Petfest team member will be in touch with next steps!

Thank you for your interest in becoming a Fromm Petfest MVP! Please fill out the following pages to secure your space at the Fromm Petfest Marketplace. Once completed, an email will be sent with confirmation of payment and follow-up information. A Petfest team member will be in touch with next steps!

Thank you for your interest in becoming a Fromm Petfest Adoption Avenue Exhibitor! Please fill out the following pages to secure your space in the 2023 Fromm Petfest Adoption Avenue. Once completed, an email will be sent with confirmation of payment and follow-up information. A Petfest team member will be in touch with next steps!

Thank you for your interest in becoming a Fromm Petfest Vendor Village Exhibitor! Please fill out the following pages to secure your space within the new Vendor Village. Once completed, an email will be sent with confirmation of payment and follow-up information. A Petfest team member will be in touch with next steps!

Due to space limitations, Adoption Avenue Exhibitors are limited to ONE 10'x10' exhibitor space. If you would like to be added to our waitlist for a second exhibitor booth (space permitting) please email [email protected] upon completion of your application.

Vendor Receives

  • One 10’x10’ tent, one eight-foot table and two chairs.
    *Due to festival grounds regulations- all exhibitors must use the 10x10 tents provided by Fromm Petfest and are not permitted to bring their own pop-up tents.
  • One 8’x2’ Banner to be hung as a booth identifier. (Vendor must provide a single-color logo by August 1, 2023)
  • Any additional equipment, decor or utilities must be arranged at exhibitor’s cost.
  • Booth reservation will be confirmed with receipt of payment.
  • Booth assignments will be confirmed in September 2023 with load-in instructions and grounds map.

Vendor Requirements & Deadlines

  • Full payment by August 1, 2023
  • Returned Agreement by August 1, 2023
  • Certificate of Liability Insurance by September 1, 2023

* Booth rate is a discounted price for registered 501c3 non-profits provided by Fromm Family Foods. As space is limited, each non-profit is eligible for one exhibitor space at the discounted rate within Adoption Avenue at this time. Additional space may be available upon request for the co-op rate of $100. Please email [email protected] if you would like to be added to the waitlist.

Adoption Avenue Exhibitor Receives

  • One 10’x10’ vendor stall within Adoption Avenue on the
    festival grounds.
  • One eight-foot table and two chairs.
  • Any additional equipment, decor or utilities must be arranged at exhibitor’s cost.
  • Booth reservation will be confirmed with receipt of payment.
  • Booth assignments will be confirmed in September 2023 with load-in instructions and grounds map.

Vendor Requirements & Deadlines

  • Full payment by August 1, 2023
  • Returned Agreement by August 1, 2023
  • Certificate of Liability Insurance by September 1, 2023

The Main Stage focuses on entertainment-driven attractions to excite and engage the crowd. From celebrity animal performers and Guinness World Record breaking dogs to the ever-popular costume contest, The Main Stage provides excellent exposure and a lively meeting place for festival goers of all ages.

Sponsorship & Branding Benefits

PETFEST WILL PROVIDE:

  • Sponsor logo identification on all Petfest signs within the Main Stage area
    *Includes (2) Windmaster Signs, (1) banner across the center of the stage and all published schedules
  • 10’x20’ Exhibitor Tent including (2) eight-foot tables and (4) chairs as well as (2) 8’x2’ Coroplast Banners identifying exhibitor within the Marketplace
    *Exhibitor is responsible for all interior tent build-out including table cloths,in-tent display and signage
  • Prominent company logo placement (one-color black imprint) on the back of the official Fromm Petfest staff shirt worn by all staff and volunteers
    *Pending print deadlines
  • Prominent company logo placement on all promotional posters and handbills promoting event
    *Pending print deadlines. These promotional materials are provided to all sponsors and vendors on request, as well as Fromm retailers in the greater metro area
  • Prominent company logo placement on Sponsor Signage throughout the festival grounds
  • Prominent logo placement, company synopsis and link to company website on petfestmke.com
  • Invitation for (4) to the Fromm Petfest after-hours Friends & Family event hosted by the Nieman Family

SPONSOR MAY PROVIDE:

  • Vinyl banners (with grommets) to be hung on and across the base of the stage
    *Can accomodate up to (3) 8-foot banners
  • Sponsor will have exclusive rights to the Main Stage area to distribute literature (at sponsor expense) and interact with festival attendees
    *Sponsor must submit fliers or handouts to Petfest for approval prior to event

Sponsor Requirements & Deadlines

  • Returned agreement by July 1, 2023
  • Full payment by July 1, 2023
  • High-resolution, single color logo sent to [email protected] by July 1, 2023
  • Certificate of Liability Insurance by September 1, 2023
  • WI Temporary Seller’s Permit (if selling merchandise) by September 1, 2023

Our most popular attraction! Dock Diving draws steady crowds and full spectator stands for the duration of Petfest. Open to all skill levels, “Let’s Try Dock Dogs” is available all day long and offers dogs the opportunity to get on the dock and test their abilities. This crowd is energetic, engaged and excited!

Sponsorship & Branding Benefits

PETFEST WILL PROVIDE:

  • Sponsor logo identification on all Petfest signs within the Dock Diving attraction area
    *Includes registration tent and bleacher banners
  • 10’x20’ Exhibitor Tent including (2) eight-foot tables and (4) chairs as well as (2) 8’x2’ Coroplast Banners identifying exhibitor within the Marketplace
    *Exhibitor is responsible for all interior tent build-out including table cloths, in-tent display and signage
  • Prominent company logo placement (one-color black imprint) on the back of the official Fromm Petfest staff shirt worn by all staff and volunteers
    *Pending print deadlines
  • Prominent company logo placement on all promotional posters and handbills promoting event
    *Pending print deadlines. These promotional materials are provided to all sponsors and vendors on request, as well as Fromm retailers in the greater metro area.
  • Prominent company logo placement on Sponsor Signage throughout the festival grounds
  • Prominent logo placement, company synopsis and link to company website on petfestmke.com
  • Invitation for (4) to the Fromm Petfest after-hours Friends & Family event hosted by the Nieman Family

SPONSOR MAY PROVIDE:

  • Vinyl banners (with grommets) to be hung on the exterior of the Dock Diving Pool
    *Can accommodate up to (7) 8-foot banners
  • Vinyl banners (with grommets) to be hung on the back side of the north bleachers
    *Can accommodate up to (4) 8-foot banners
  • Sponsor will have exclusive rights to the Dock Diving area to distribute literature (at sponsor expense) and interact with festival attendees
    *Sponsor must submit fliers or handouts to Petfest for approval prior to event

Sponsor Requirements & Deadlines

  • Returned agreement by July 1, 2023
  • Full payment by July 1, 2023
  • High-resolution, single color logo sent to [email protected] by July 1, 2023
  • Certificate of Liability Insurance by September 1, 2023
  • WI Temporary Seller’s Permit (if selling merchandise) by September 1, 2023

A fast-moving attraction and fun for all! The experts at the agility course help all skill levels master the Agility Course. This fully fenced-in course offers sponsor branding opportunities and the ability to interact with dozens of guests waiting in line or observing the fun all day long.

Sponsorship & Branding Benefits

PETFEST WILL PROVIDE:

  • 10’x20’ Exhibitor Tent including (2) eight-foot tables and (4) chairs as well as (2) 8’x2’ Coroplast Banners identifying exhibitor within the Marketplace
    *Exhibitor is responsible for all interior tent build-out including table cloths, in-tent display and signage
  • (1) 8’x2’ Coroplast sign with sponsor logo at the attraction registration tent
  • Prominent company logo placement (one-color black imprint) on the back of the official Fromm Petfest staff shirt worn by all staff and volunteers
    *Pending print deadlines
  • Prominent company logo placement on all promotional posters and handbills promoting event
    *Pending print deadlines. These promotional materials are provided to all sponsors and vendors on request, as well as Fromm retailers in the greater metro area.
  • Prominent company logo placement on Sponsor Signage throughout the festival grounds
  • Prominent logo placement, company synopsis and link to company website on petfestmke.com
  • Invitation for (4) to the Fromm Petfest after-hours Friends & Family event hosted by the Nieman Family

SPONSOR MAY PROVIDE:

  • Sponsor will have exclusive rights to the Agility Course area to distribute literature (at sponsor expense) and interact with festival attendees
    *Sponsor must submit fliers or handouts to Petfest for approval prior to event
  • Vinyl banners (with grommets) to be hung on the fencing (approx 200’x75’) around the Agility Course

Sponsor Requirements & Deadlines

  • Returned agreement by July 1, 2023
  • Full payment by July 1, 2023
  • High-resolution, single color logo sent to [email protected] by July 1, 2023
  • Certificate of Liability Insurance by September 1, 2023
  • WI Temporary Seller’s Permit (if selling merchandise) by September 1, 2023

Engage the entire family, two-legged and four, in our Kids Zone. This area is home to the Community Playground and features a new family favorite - Ernie’s Birthday Bash! With face painting, balloon artists, and more, everyone is sure to have a blast!

Sponsorship & Branding Benefits

PETFEST WILL PROVIDE:

  • 10’x20’ Exhibitor Tent including (2) eight-foot tables and (4) chairs as well as (2) 8’x2’ Coroplast Banners identifying exhibitor within the Marketplace
    *Exhibitor is responsible for all interior tent build-out including table cloths, in-tent display and signage
  • (1) 8’x2’ Coroplast sign with sponsor logo at the attraction tent
  • Prominent company logo placement (one-color black imprint) on the back of the official Fromm Petfest staff shirt worn by all staff and volunteers
    *Pending print deadlines
  • Prominent company logo placement on all promotional posters and handbills promoting event
    *Pending print deadlines. These promotional materials are provided to all sponsors and vendors on request, as well as Fromm retailers in the greater metro area
  • Prominent company logo placement on Sponsor Signage throughout the festival grounds
  • Prominent logo placement, company synopsis and link to company website on petfestmke.com
  • Invitation for (4) to the Fromm Petfest after-hours Friends & Family event hosted by the Nieman Family
  • Custom sponsorship includes INFO area benefits as received in previous years including logo exclusivity at Petfest INFO areas and advertising space in the Petfest festival guide

SPONSOR MAY PROVIDE:

  • Sponsor will have exclusive rights to the Kids Zone area to distribute literature (at sponsor expense) and interact with festival attendees
    *Sponsor must submit fliers or handouts to Petfest for approval prior to event
  • Vinyl banners (with grommets) to be hung on and around Kids Zone

Sponsor Requirements & Deadlines

  • Returned agreement by July 1, 2023
  • Full payment by July 1, 2023
  • High-resolution, single color logo sent to [email protected] by July 1, 2023
  • Certificate of Liability Insurance by September 1, 2023
  • WI Temporary Seller’s Permit (if selling merchandise) by September 1, 2023

A fan-favorite and a dog’s dream, this 200’x75’ fenced-in course offers sponsor branding opportunities and the ability to interact with dozens of guests waiting in line or observing the fun all day.

Sponsorship & Branding Benefits

PETFEST WILL PROVIDE:

  • 10’x20’ Exhibitor Tent including (2) eight-foot tables and (4) chairs as well as (2) 8’x2’ Coroplast Banners identifying exhibitor within the Marketplace
    *Exhibitor is responsible for all interior tent build-out including table cloths, in-tent display and signage
  • (1) 8’x2’ Coroplast sign with sponsor logo at the attraction registration tent
  • Prominent company logo placement (one-color black imprint) on the back of the official Fromm Petfest staff shirt worn by all staff and volunteers
    *Pending print deadlines
  • Prominent company logo placement on all promotional posters and handbills promoting event
    *Pending print deadlines. These promotional materials are provided to all sponsors and vendors on request, as well as Fromm retailers in the greater metro area
  • Prominent company logo placement on Sponsor Signage throughout the festival grounds
  • Prominent logo placement, company synopsis and link to company website on petfestmke.com
  • Invitation for (4) to the Fromm Petfest after-hours Friends & Family event hosted by the Nieman Family

SPONSOR MAY PROVIDE:

  • Sponsor will have exclusive rights to the Mid Gate Lure Course area to distribute literature (at sponsor expense) and interact with festival attendees
    *Sponsor must submit fliers or handouts to Petfest for approval prior to event
  • Vinyl banners (with grommets) to be hung on the fencing (approx 200’x75’) around the Mid Gate Lure Course

Sponsor Requirements & Deadlines

  • Returned agreement by July 1, 2023
  • Full payment by July 1, 2023
  • High-resolution, single color logo sent to [email protected] by July 1, 2023
  • Certificate of Liability Insurance by September 1, 2023
  • WI Temporary Seller’s Permit (if selling merchandise) by September 1, 2023

So popular, we had to make two! This 200’x75’ fenced-in course offers sponsor branding opportunities and the ability to interact with dozens of guests waiting in line or observing the fun all day.

Sponsorship & Branding Benefits

PETFEST WILL PROVIDE:

  • 10’x20’ Exhibitor Tent including (2) eight-foot tables and (4) chairs as well as (2) 8’x2’ Coroplast Banners identifying exhibitor within the Marketplace
    *Exhibitor is responsible for all interior tent build-out including table cloths, in-tent display and signage
  • (1) 8’x2’ Coroplast sign with sponsor logo at the attraction registration tent
  • Prominent company logo placement (one-color black imprint) on the back of the official Fromm Petfest staff shirt worn by all staff and volunteers
    *Pending print deadlines
  • Prominent company logo placement on all promotional posters and handbills promoting event
    *Pending print deadlines. These promotional materials are provided to all sponsors and vendors on request, as well as Fromm retailers in the greater metro area
  • Prominent company logo placement on Sponsor Signage throughout the festival grounds
  • Prominent logo placement, company synopsis and link to company website on petfestmke.com
  • Invitation for (4) to the Fromm Petfest after-hours Friends & Family event hosted by the Nieman Family

SPONSOR MAY PROVIDE:

  • Sponsor will have exclusive rights to the South Gate Lure Course area to distribute literature (at sponsor expense) and interact with festival attendees
    *Sponsor must submit fliers or handouts to Petfest for approval prior to event
  • Vinyl banners (with grommets) to be hung on the fencing (approx 200’x75’) around the South Gate Lure Course

Sponsor Requirements & Deadlines

  • Returned agreement by July 1, 2023
  • Full payment by July 1, 2023
  • High-resolution, single color logo sent to [email protected] by July 1, 2023
  • Certificate of Liability Insurance by September 1, 2023
  • WI Temporary Seller’s Permit (if selling merchandise) by September 1, 2023

For your four-legged speedsters, dogs of all sizes have a chance to race down a full-fenced runway tracked by professional competition-grade laser technology to see who’s the fastest fido at the fest. Prizes provided by Fromm are awarded to the day’s speediest participants in three separate categories.

Sponsorship & Branding Benefits

PETFEST WILL PROVIDE:

  • 10’x20’ Exhibitor Tent including (2) eight-foot tables and (4) chairs as well as (2) 8’x2’ Coroplast Banners identifying exhibitor within the Marketplace
    *Exhibitor is responsible for all interior tent build-out including table cloths, in-tent display and signage
  • (1) 8’x2’ Coroplast sign with sponsor logo at the attraction registration tent
  • Prominent company logo placement (one-color black imprint) on the back of the official Fromm Petfest staff shirt worn by all staff and volunteers
    *Pending print deadlines
  • Prominent company logo placement on all promotional posters and handbills promoting event
    *Pending print deadlines. These promotional materials are provided to all sponsors and vendors on request, as well as Fromm retailers in the greater metro area
  • Prominent company logo placement on Sponsor Signage throughout the festival grounds
  • Prominent logo placement, company synopsis and link to company website on petfestmke.com
  • Invitation for (4) to the Fromm Petfest after-hours Friends & Family event hosted by the Nieman Family

SPONSOR MAY PROVIDE:

  • Sponsor will have exclusive rights to the Doggie Dash area to distribute literature (at sponsor expense) and interact with festival attendees
    *Sponsor must submit fliers or handouts to Petfest for approval prior to event
  • Vinyl banners (with grommets) to be hung on the fencing (approx 100’ long on each side) around the Doggie Dash runway

Sponsor Requirements & Deadlines

  • Returned agreement by July 1, 2023
  • Full payment by July 1, 2023
  • High-resolution, single color logo sent to [email protected] by July 1, 2023
  • Certificate of Liability Insurance by September 1, 2023
  • WI Temporary Seller’s Permit (if selling merchandise) by September 1, 2023

The Lap Dog Lounge is the perfect place to take a break from the energy and excitement of Petfest and enjoy the lakefront views on outdoor furniture complete with dog beds. The Lap Dog Lounge will serve as a quiet social area for tired pups, wall flower dogs, or pet parents looking to grab a bite, drink a brew and enjoy some restful moments before getting back to all that Petfest has to offer.

Sponsorship & Branding Benefits

PETFEST WILL PROVIDE:

  • Naming rights to lounge: Example: The (insert company name) Lap Dog Lounge
  • Sponsor logo identification and banners on entrances to lounge
  • 10’x20’ Exhibitor Tent including (2) eight-foot tables and (4) chairs as well as (2) 8’x2’ Coroplast Banners identifying exhibitor within the Marketplace
    *Exhibitor is responsible for all interior tent build-out including table cloths, in-tent display and signage
  • Prominent company logo placement (one-color black imprint) on the back of the official Fromm Petfest staff shirt worn by all staff and volunteers
    *Pending print deadlines
  • Prominent company logo placement on all promotional posters and handbills promoting event
    *Pending print deadlines. These promotional materials are provided to all sponsors and vendors on request, as well as Fromm retailers in the greater metro area
  • Prominent company logo placement on Sponsor Signage throughout the festival grounds
  • Prominent logo placement, company synopsis and link to company website on petfestmke.com
  • Inclusion in (1) Facebook post
  • Inclusion in (1) Email Blast
  • Invitation for (4) to the Fromm Petfest after-hours Friends & Family event hosted by the Nieman Family

SPONSOR MAY PROVIDE:

  • Sponsor will have exclusive rights to the Lap Dog Lounge area to distribute literature (at sponsor expense) and interact with festival attendees
    *Sponsor must submit fliers or handouts to Petfest for approval prior to event
  • Vinyl banners (with grommets) to be hung on on various walls and railings throughout the lounge

Sponsor Requirements & Deadlines

  • Full payment by July 1, 2023
  • Returned Agreement by July 1, 2023
  • High resolution, single-color logo sent to [email protected] by July 1, 2023
  • Certificate of Liability Insurance by September 1, 2023
  • Seller’s Permit by September 1, 2023

Kitty City focuses specifically on cat lovers and their feline friends. This dedicated, climate controlled area hosts a variety of cat product vendors, non-profits, adoptable cats, and more. This will be a #caturday that pet parents won’t forget.

Sponsorship & Branding Benefits

PETFEST WILL PROVIDE:

  • Sponsor logo identification on all Petfest signs within the Kitty City area
  • 10’x20’ Exhibitor Tent including (2) eight-foot tables and (4) chairs
    *Exhibitor is responsible for all interior exhibitor build-out including banners and signage
  • Prominent company logo placement (one-color black imprint) on the back of the official Fromm Petfest staff shirt worn by all staff and volunteers
    *Pending print deadlines
  • Prominent company logo placement on all promotional posters and handbills promoting event
    *Pending print deadlines. These promotional materials are provided to all sponsors and vendors on request, as well as Fromm retailers in the greater metro area
  • Prominent company logo placement on Sponsor Signage throughout the festival grounds
  • Prominent logo placement, company synopsis and link to company website on petfestmke.com
  • Invitation for (4) to the Fromm Petfest after-hours Friends & Family event hosted by the Nieman Family

SPONSOR MAY PROVIDE:

  • Additional vinyl banner signage OR pop-up banners to be displayed within Kitty City
  • Sponsor will have exclusive rights to the Kitty City area to distribute literature (at sponsor expense) and interact with festival attendees
    *Sponsor must submit fliers or handouts to Petfest for approval prior to event

Sponsor Requirements & Deadlines

  • Returned agreement by July 1, 2023
  • Full payment by July 1, 2023
  • High-resolution, single color logo sent to [email protected] by July 1, 2023
  • Certificate of Liability Insurance by September 1, 2023
  • WI Temporary Seller’s Permit (if selling merchandise) by September 1, 2023

Petfest has mobile waste stations throughout the entire festival grounds. Have your signage displayed on all poop bag dispensers throughout the festival.

Sponsorship & Branding Benefits

PETFEST WILL PROVIDE:

  • 10’x10’ Exhibitor Tent including (1) eight-foot table and (2) chairs as well as (1) 8’x2’ Coroplast Banner identifying exhibitor within the Marketplace
    *Exhibitor is responsible for all interior tent build-out including table cloths, in-tent display and signage
  • Exclusive branding rights to waste stations. Sponsor provides art, Petfest will print and secure on stations
  • Company listing (one-color black imprint) on the back of the official Fromm Petfest staff shirt worn by all staff and volunteers
    *Pending print deadlines
  • Company listing on Sponsor Signage at strategic locations at the festival grounds including entrance
  • Company listing on petfestmke.com
  • Invitation for (2) to the Fromm Petfest after-hours Friends & Family event hosted by the Nieman family.

SPONSOR MAY PROVIDE:

  • Artwork to be placed on waste station signage. Petfest will take care of printing.

Sponsor Requirements & Deadlines

  • Full payment by July 1, 2023
  • Returned Agreement by July 1, 2023
  • High resolution, single-color logo sent to [email protected] by July 1, 2023
  • Certificate of Liability Insurance by September 1, 2023
  • Seller’s Permit by September 1, 2023

Sponsorship & Branding Benefits

  • 10’ x 10’ exhibitor space within the Petfest Marketplace. (Includes (2) 8’ table, (4) chairs, and (2) one-color identifying banner)
  • Preferential choice on location of exhibitor tent within the Marketplace
  • Company logo placement on petfestmke.com

Sponsor Requirements & Deadlines

  • Returned agreement by July 1, 2023
  • Full payment by July 1, 2023
  • High resolution, single-color logo sent to [email protected] by July 1, 2023
  • Certificate of Liability Insurance by September 1, 2023
  • Seller’s Permit by September 1, 2023

Sponsorship & Branding Benefits

  • 10’ x 10’ exhibitor space within the Petfest Marketplace. (Includes (2) 8’ table, (4) chairs, and (2) one-color identifying banner)
  • Preferential choice on location of exhibitor tent within the Marketplace
  • Company logo placement on petfestmke.com
  • Logo inclusion on sponsor signage at both gate entrances
  • Ability to include company promotional items and giveaways in the prize bags for contest-driven attractions (Doggie Dash, Dock Diving, Costume Contest)

Sponsor Requirements & Deadlines

  • Returned agreement by July 1, 2023
  • Full payment by July 1, 2023
  • High resolution, single-color logo sent to [email protected] by July 1, 2023
  • Certificate of Liability Insurance by September 1, 2023
  • Seller’s Permit by September 1, 2023

Sponsorship & Branding Benefits

  • 10’ x 20’ exhibitor space within the Petfest Marketplace. (Includes (2) 8’ table, (4) chairs, and (2) one-color identifying banner)
  • Preferential choice on location of exhibitor tent within the Marketplace
  • Company logo placement on petfestmke.com
  • Logo inclusion on sponsor signage at both gate entrances
  • Ability to include company promotional items and giveaways in the prize bags for contest-driven attractions (Doggie Dash, Dock Diving, Costume Contest)
  • Logo inclusion on all Sponsor Signage throughout the festival grounds
  • Logo placement on all promotional posters and handbills promoting the event
  • Invitation for (2) to the Fromm petfest after-hours Friend & Family event hosted by the Nieman family

Sponsor Requirements & Deadlines

  • Returned agreement by July 1, 2023
  • Full payment by July 1, 2023
  • High resolution, single-color logo sent to [email protected] by July 1, 2023
  • Certificate of Liability Insurance by September 1, 2023
  • Seller’s Permit by September 1, 2023
Please Select Sponsorship Type

Sponsorship General Info

PETFEST DATE

Saturday, September 23, 2023

PETFEST HOURS

SETUP 6:30 a.m. - 9:00 a.m.
*A limited number of earlier setup times are available upon request
FESTIVAL HOURS 10:00 a.m. - 6:00 p.m.
TEAR DOWN 6:00 p.m. - 9:00 p.m.
*Exhibitors cannot tear down before 6:00 p.m. without prior permission. All exhibitors must have their booths dismantled and removed from the Summerfest grounds by 9:00 p.m.

LOCATION

HENRY MAIER FESTIVAL
PARK/SUMMERFEST GROUNDS
200 N Harbor Dr.
Milwaukee, WI 53202

PAYMENT

Payment in full must be received to guarantee your reservation.
Final day to receive payment due is August 1, 2023.

CONTACT

For additional information contact Lauren Grimm at [email protected] or call 920-350-FEST

CANCELLATION

An exhibitor will not be at liberty to cancel or withdraw their application once it has been confirmed by Fromm Petfest.

Please read and agree to the Fromm Petfest Exhibitor rules and regulations. Please contact [email protected] with any questions.

Please read and agree to the Fromm Petfest Exhibitor rules and regulations. Please contact [email protected] with any questions.

Please read and agree to the Fromm Petfest Exhibitor rules and regulations. Please contact [email protected] with any questions.

Please read and agree to the Fromm Petfest Exhibitor rules and regulations. Please contact [email protected] with any questions.

Please read and agree to the Fromm Petfest Exhibitor rules and regulations. Please contact [email protected] with any questions.

Sponsorship Rules & Regulations

  1. Exhibitor/Vendor agrees that the event organizer reserves the right to reject or restrict any exhibit.
  2. Exhibitor/Vendor agrees that no refunds will be made to an exhibitor who fails to occupy space.
  3. Exhibitor/Vendor agrees that the event organizer may change space assignments.
  4. Exhibitor/Vendor agrees not to make undue noise or odor, use hazardous lights, cause damage to the grounds or booth equipment, or act in any manner deemed inappropriate by the event organizers.
  5. Exhibitor/Vendor may purchase more than one booth.
  6. Exhibitor/Vendor agrees to be open and staffed during all show hours.
  7. Exhibitor/ Vendor shall submit to the event organizer any proposed gift or free distribution for written approval before distribution.
  8. Exhibitor/Vendor agrees not to sublet exhibit space.
  9. Signage MUST be professional in nature, displayed within your space and is subject to our approval prior to production.
  10. Exhibitor/Vendor agrees that all belongings shall be removed from the Marketplace by 9:00 p.m., September 23, 2023. Any items left will be removed by the event organizers and stored at the exhibitor’s expense.
  11. Selling is allowed. Products should be sold at a reasonable retail cost. Exhibitor/Vendor will obtain all licenses and permits that are, or may be, required by any public authority for occupancy of the Premises and sale of any of the Products. Event organizer will provide Exhibitor/Vendor with a copy of the Wisconsin Temporary Event Operator and Seller Information form to be completed and returned with the Exhibitor/Vendor Agreement.
  12. Exhibitor/Vendor agrees to conform to Milwaukee Fire Department, Milwaukee Health Department, and Milwaukee World Festival, Inc. (Summerfest) rules and regulations. Contact [email protected] for a complete set of rules.
  13. Use of the Fromm Petfest logo is strictly prohibited from use by Exhibitor/Vendor without the express written consent of Fromm Foods, LLC.
  14. Event organizers reserve the right to deny the display of or the sale of any items which in the event organizers sole judgment may be offensive or inappropriate. Examples of prohibited items are indicated below:
    1. Drug or other illegal paraphernalia or other related items
    2. Weapons (i.e. knives, swords, guns, etc.) or other related items
    3. Toys resembling weapons
    4. Pepper spray or other related items
    5. Fireworks, poppers or other related items
    6. Laser pointers or other related items
    7. Stickers, silly string, confetti or other related items that cause a litter problem
    8. Prepared food or beverages of any nature
  15. Exhibitor/Vendor agrees that no exhibitor shall have authority to incur cost or liability for or against the event organizers and all its related events. Exhibitor shall pay all costs pertaining to moving in and moving out. Exhibitor shall be liable for all damages which they may cause to the building or otherwise in connection with their exhibit.
  16. Exhibitor/Vendor agrees that in the case of war, fire, strike, government regulation, public enemy or other cause, the event or any part thereof may be prevented from being held. In that case, the event organizers, at their sole discretion, shall refund to the applicant, his/her proportionate share of unused funds.
  17. Exhibitor/Vendor is responsible for the securing and supervision of all Exhibitor/Vendor merchandise. Event security patrols the location, but is not provided for Exhibitor/Vendor’s Premises. Event organizers are not responsible for lost or stolen merchandise.
  18. Exhibitor/Vendor agrees to assume all responsibility for loss, theft, or destruction of goods or for personal injuries to himself, his employees, agents, representatives or visitors. He/she will hold harmless Fromm Family Foods LLC, Milwaukee World Festival, Inc., The City of Milwaukee, Board of Harbor Commissioners, and their respective directors, officials, agents and employees, of each of the above entities, with respect to their acts in the course of their employment, but only as related to the Event.
  19. The event organizers reserve the right to final Exhibitor/Vendor approval.
  20. Exhibitor/Vendor shall provide to event organizer, on or before September 1, 2023, a certificate of liability insurance (COI) from a company with an A.M. Best Rating of “A” or better, naming, as additional insured:
    1. Fromm Family Food, LLC
    2. Milwaukee World Festival, Inc.
    3. City of Milwaukee
    4. Board of Harbor Commissioners, and, Their respective directors, officials, agents and employees, of each of the above entities, with respect to their acts in the course of their employment, but only as related to the Event.
  21. The COI should reference the types of insurance and minimum liability limits, as follows:
    1. General Liability - Not less than $1,000,000.00, per occurrence, for damages for personal injury, advertising injury, products liability and property damage, with aggregate limits of at least $2,000,000.00.
    2. Workers Compensation – Minimum coverage of $100,000.00 for each accident and policy limit of $500,000.00. Also list any officers or employees that may be excluded.
  22. The policy and the COI naming additional insured shall contain a ten (10) day notice of cancellation clause. In the event that the policy is canceled, Vendor will procure replacement coverage with the same limits prior to expiration of the ten (10) day period.

 

The certificate holder name:

Fromm Family Foods, LLC
Attn: Lauren Grimm
13145 Green Bay Road
Mequon, WI, 53092
email: [email protected]
fax: 262-242-3571

Please agree to the rules and regulations to continue

Along with company and contact information, please share the types of products you plan to exhibit or sell at Petfest as well as any special requests or needs you may have.

Along with company and contact information, please share the types of products you plan to exhibit or sell at Petfest as well as any special requests or needs you may have.

Along with company and contact information, please share the types of products you plan to exhibit or sell at Petfest as well as any special requests or needs you may have.

Along with company and contact information, please disclose if you plan on selling merchandise to raise money for your non-profit AND if you plan on bringing adoptable dogs and cats to the festival grounds. A Petfest representative will be in touch to coordinate animal load-in and out times and any special needs you/your non-profit may have. At this time, due to space limitations, each 501c3 Non-Profit will be provided one 10’x10’ exhibitor space; however, please indicate below if you might have interest in purchasing another 10’x10’ space for the co-op rate of $100 and would like to be added to our wait list. We will work hard to accommodate requests like this.

Along with company and contact information, please share the types of products you plan to exhibit or sell at Petfest as well as any special requests or needs you may have.

We, the undersigned, submit our application for participation in the Fromm Petfest, subject to the Rules and Regulations governing the event and its production, as detailed in the above Rules & Regulations. We agree to adhere to all show Rules and Regulations, including complying with the provisions of liability and insurance.

ACCEPTANCE: This application becomes a binding contract when accepted by event organizer. Upon receipt, booth assignment will be confirmed. An exhibitor/vendor kit and any additional instructions will be forwarded to your attention. Please return the signed application and payment via mail, email or fax.

Name Required
Company Required
Address Line 1 Required
City Required
State Required
Zip Code Required
Telephone Required
Email Required
Please select if you need water/electricity.
IF YES, YOU MUST PROVIDE A COPY OF YOUR WISCONSIN ISSUED CERTIFICATE OF EXEMPT STATUS. PLEASE UPLOAD HERE OR SEND TO [email protected] BY JULY 1ST.
501(C)3 CHARITY Required
Note: Booth Assignments will be confirmed and communicated with load-in instructions and event information before Sept. 1, 2023.

You have several payment options to secure your Petfest sponsorship. Please pay via credit card below or select “pay later with a check”.

You have several payment options to secure your place as a Marketplace vendor/exhibitor at Fromm Petfest. Please pay via credit card below or select “pay later with a check”.

You have several payment options to secure your place as a Marketplace MVP at Fromm Petfest. Please pay via credit card below or select “pay later with a check”.

You have several payment options to secure your place as an Adoption Avenue Exhibitor at Fromm Petfest. Please pay via credit card below or select “pay later with a check”.

You have several payment options to secure your place as a Vendor Village Exhibitor at Fromm Petfest. Please pay via credit card below or select “pay later with a check”.

$4000

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